Friday, May 22, 2009

Chocoélf Chocolaterie

On every box of chocolate from Chocoélf Chocolaterie, the touching story of how the company came about is retold:


Many years ago we met an adorable little boy.
His parents doted on him, but he was unhappy
He was blind, unwell, and the hospital was his second home.
The doctors cared for him, but none could lift his spirit.

One day we heard this little boy chuckle in delight.
A kind nurse had given him a little piece of Chocolate.
As he nibbled away, he forgot his darkness.
As the Chocolate melted away, so did his pain.
For a long while, a merry grin lit up his angelic face.

The sight of this transformed little boy was one of pure magic.
At that moment Chocoélf was born.
Our way of spreading joy with the most heartfelt of chocolates.
Taste the Pure Magic in Every Box.

“Chocolate means many things to many people:
For the Aztecs, it was money. Spanish monks drank it for health.
To us in Chocoélf, Chocolate is Magic.”
Let us share this magic with you.

Well, I find each piece of Chocoélf chocolate kind of small. For Godiva truffles, I usually need to eat two to three pieces before I feel “satisfied”. For Chocoélf, I need to eat six at one go to feel the same “satisfaction”. For example, their Amande Admirer or Almond Duet, which consist of a roasted almond on top of the chocolate, the almond takes up one-third to half the size. Thus the amount of chocolate is “lacking”, for want of a better word. Amongst those that I have tasted, I like Pure Dark Imp, Arabica Aroma and Coffee Major. Their chocolate is not as sweet as those from Chocz.

Unless it is a gift, otherwise for self-consumption I will always buy chocolate by the piece or weight. It is more expensive buying them in a box as you are paying for the box as well. Unfortunately, Chocoélf do not sell their chocolate by the piece or by weight. Going by their prices of $4.50 for a 2-piece box and $200 for a 100-piece box, each piece is about $2 to $2.25. The guy I spoke to told me each piece is about 10 to 18 grams. The price is therefore comparable to some of the other local brand chocolatiers.

Their pralines and truffles are only available at their shop at Hong Leong Garden Shopping Centre (162 West Coast Way) and online. If your order is $200 or more, there is no delivery charge; otherwise a charge of $20 is levied.

If there are specific pieces you want, you can request for them. Otherwise, Chocoélf will just pick whatever is available. Thus if you must insist on certain pieces, longer advance notice is recommended.

No comments:

Post a Comment